What you'd like to know
ABOUT | ETHICS | TEXTILES | PRODUCTION
ABOUT US
Dieci10 Studio is a London-designed, Milano-based clothing brand founded in 2024 by Emilia Sofri.
Starting with knitwear, it quickly evolved into a full-fledged clothing label, exploring the dynamic interplay of shapes, colors, and textures.
Dieci10 Studio plays with the concept of "studio", giving itself space to experiment and grow freely, creating contemporary pieces that celebrate women who live the city: sarcastic, deep, funny, excited, thoughtful, fierce — free to be both strong and weak.
ETHICS AND SUSTAINABILITY
Dieci10 Studio believes that fashion should be conscious, creative, and built to last. Our commitment to ethics and sustainability is reflected in every step of our process.
We ensure fair pay for everyone we work with and strive to collaborate mainly with women, fostering a community of artists and artisans who bring our vision to life.
Supporting emerging talents is at the heart of our brand — we believe in giving space to new voices and fresh perspectives.
We see Dieci10 Studio as a space for feminist practice, supporting women at every stage of their lives. The clothes we design are meant for women; a woman, for us, is whoever feels like one.
Our production is fully based in Italy, ensuring high-quality craftsmanship, except for knitwear, which is manufactured in London. We embrace a slow-fashion approach, producing in limited quantities to reduce waste.
TEXTILES
Since the beginning, we’ve worked with local suppliers.
Around 90% of our fabrics are deadstock sourced in Tuscany. Using deadstock allows us to avoid producing new materials, instead working with existing fabrics that were never used for their original purpose.
This approach reduces the creation of new materials while giving value to fabrics that would otherwise remain unused.
The few times we use fabrics that aren’t deadstock, we source them in Italy from specialised suppliers. The same applies to our yarns, sourced from Italian mills with specific expertise.
PRODUCTION
Our garment manufacturers are based just outside Milan. The company is family-owned, and this relationship has been fundamental for Dieci10.
They work alongside us throughout pattern making, sampling, and production. Over time, we’ve developed a close collaboration, learning how to respond to each other’s needs.
They have taught us so much, and for that reason, we wouldn’t choose to work with anyone else.
The first knitwear manufacturer we worked with is still with us today. Their women-owned studio is based in North London, and our relationship remains close and personal.