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ABOUT US

Dieci10 Studio is a London-designed, Milano-based clothing brand founded in 2024 by Emilia Sofri.

Starting with knitwear, it quickly evolved into a full-fledged clothing label, exploring the dynamic interplay of shapes, colors, and textures.

With production split between Italy and the UK, Dieci10 Studio plays with the concept of "studio" giving itself space to experiment and grow freely, creating contemporary pieces that celebrate women whom live the cities; sarcastic, deep, funny, excited, thoughtful, fierce - free to be both strong and weak.

ETHICS AND SUSTAINABILITY

Dieci10 Studio believes in the idea that fashion should be conscious, creative, and built to last. Our commitment to ethics and sustainability is reflected in every step of our process.

We take care of paying fairly all the people we work with. Mostly, we strive to work with women, fostering a community of artists and artisans who bring our vision to life, enriching our projects with their personal view.

Supporting emerging talents is at the heart of our brand—we believe in giving space to new voices and fresh perspectives.

We want to make Dieci10 Studio the field of our feminist practice. We take care of helping communities of women work and grow together.  The clothes we design are meant for women; a woman, for us, is whoever feels like one.  We want to support women at every stage of their life.

One of the texts that inspired us the most is Natalia Ginzburg’s On Women, where the author describes the experience of being a woman from the habit of falling into a metaphorical well. We want to work with women and have their back when they fall into their well as well as when they "walk around with steady steps and enormous hats and pretty dresses and painted lips and an assertive and scornful attitude”.

Our production is fully based in Italy, ensuring the highest quality and craftsmanship, except for our knitwear, which is manufactured in London. We embrace a slow-fashion philosophy, designing garments meant to endure beyond trends and to become personal amulets. By producing in limited quantities, we minimize waste and encourage a more thoughtful approach to fashion consumption.

Sustainability is not just a practice but a mindset. We are committed to creating pieces that respects the world around us, and to keep getting better at doing so.